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Programmatic page ideas

One template. Hundreds of searches.

Ideas for pages you can build at scale, by type of business. Each one shows what every page needs to be worth publishing.

01Pick a template

A URL pattern with one variable, and an outline for every page.

02Add your values

The towns, industries or occasions you genuinely cover.

03Review what passes

Each page is written and scored. Under 80 is held back.

AllAgenciesFood & hospitalityHealthLocal servicesShopsSoftware
Local services

Service areas

/areas/{town}

People search for a service plus the place they live, and want to know you really cover it.

Example pages
  • /areas/headingley
  • /areas/chapel-allerton
  • /areas/roundhay
Every page needs
  • Only towns you genuinely serve
  • Real call-out times or delivery windows
  • A recent job or customer from the area
Page outline
  1. Our {town} service
  2. Prices and response times in {town}
  3. Recent work near {town}
  4. FAQ
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Local servicesAgencies

Cost guides

/cost/{project}

“How much does it cost” is one of the most searched questions before hiring anyone.

Example pages
  • /cost/kitchen-refit
  • /cost/loft-insulation
  • /cost/website-redesign
Every page needs
  • Price ranges from your own jobs
  • What makes the price go up or down
  • An example quote
Page outline
  1. How much a {project} costs
  2. What affects the price
  3. An example quote
  4. FAQ
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The rules

Pages at scale, never thin.

01

Each value changes the answer

If a page would say the same thing for every value, one general page is better. We write each page for its value.

02

A quality bar of 80

Every draft is scored on seven checks. Anything under 80 is held for you instead of published.

03

A natural pace

Weekly guardrails and monthly plan limits keep publishing steady, so you can check what goes out.

Search engines treat mass-produced pages with little value as spam. Read how we keep programmatic pages useful. Programmatic pages are included on the Growth and Scale plans.

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