Programmatic page ideas

One template. Hundreds of searches.

Ideas for pages you can build at scale, by type of business. Each one shows what every page needs to be worth publishing.

01Pick a template

A URL pattern with one variable, and an outline for every page.

02Add your values

The towns, industries or occasions you genuinely cover.

03Review what passes

Each page is written and scored. Under 80 is held back.

Health

Treatments

/treatments/{treatment}

Patients research a treatment before they book, and look for a local provider they can trust.

Example pages
  • /treatments/teeth-whitening
  • /treatments/physiotherapy
  • /treatments/hearing-tests
Every page needs
  • Reviewed by a qualified practitioner, named on the page
  • Real prices or ranges
  • Who it is and isn’t suitable for
Page outline
  1. What {treatment} involves
  2. Who it’s for
  3. Price and appointments
  4. FAQ
Try this template →
The rules

Pages at scale, never thin.

01

Each value changes the answer

If a page would say the same thing for every value, one general page is better. We write each page for its value.

02

A quality bar of 80

Every draft is scored on seven checks. Anything under 80 is held for you instead of published.

03

A natural pace

Weekly guardrails and monthly plan limits keep publishing steady, so you can check what goes out.

Search engines treat mass-produced pages with little value as spam. Read how we keep programmatic pages useful. Programmatic pages are included on the Growth and Scale plans.

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