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Programmatic page ideas

One template. Hundreds of searches.

Ideas for pages you can build at scale, by type of business. Each one shows what every page needs to be worth publishing.

01Pick a template

A URL pattern with one variable, and an outline for every page.

02Add your values

The towns, industries or occasions you genuinely cover.

03Review what passes

Each page is written and scored. Under 80 is held back.

AllAgenciesFood & hospitalityHealthLocal servicesShopsSoftware
Food & hospitality

Cakes by occasion

/cakes/{occasion}

Each occasion has its own search and its own questions about size, flavour and lead time.

Example pages
  • /cakes/wedding
  • /cakes/birthday
  • /cakes/christening
Every page needs
  • Real sizes, flavours and price ranges
  • Order lead time
  • Photos of cakes you made for that occasion
Page outline
  1. {occasion} cakes we make
  2. Sizes and prices
  3. How far ahead to order
  4. FAQ
Try this template →
Food & hospitality

Menus and dishes

/menu/{dish}

People search for a dish near them; a page per signature dish can rank where a PDF menu can’t.

Example pages
  • /menu/sourdough-pizza
  • /menu/vegan-brunch
  • /menu/afternoon-tea
Every page needs
  • Ingredients and dietary information
  • Price and when it’s served
  • A real photo of the dish
Page outline
  1. Our {dish}
  2. Ingredients and allergens
  3. When to find it
  4. FAQ
Try this template →
The rules

Pages at scale, never thin.

01

Each value changes the answer

If a page would say the same thing for every value, one general page is better. We write each page for its value.

02

A quality bar of 80

Every draft is scored on seven checks. Anything under 80 is held for you instead of published.

03

A natural pace

Weekly guardrails and monthly plan limits keep publishing steady, so you can check what goes out.

Search engines treat mass-produced pages with little value as spam. Read how we keep programmatic pages useful. Programmatic pages are included on the Growth and Scale plans.

Start your first template in minutes.

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