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Programmatic page ideas

One template. Hundreds of searches.

Ideas for pages you can build at scale, by type of business. Each one shows what every page needs to be worth publishing.

01Pick a template

A URL pattern with one variable, and an outline for every page.

02Add your values

The towns, industries or occasions you genuinely cover.

03Review what passes

Each page is written and scored. Under 80 is held back.

AllAgenciesFood & hospitalityHealthLocal servicesShopsSoftware
Local services

Service areas

/areas/{town}

People search for a service plus the place they live, and want to know you really cover it.

Example pages
  • /areas/headingley
  • /areas/chapel-allerton
  • /areas/roundhay
Every page needs
  • Only towns you genuinely serve
  • Real call-out times or delivery windows
  • A recent job or customer from the area
Page outline
  1. Our {town} service
  2. Prices and response times in {town}
  3. Recent work near {town}
  4. FAQ
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Agencies

Service for an industry

/web-design-for/{industry}

Buyers trust a provider who understands their kind of business.

Example pages
  • /web-design-for/dentists
  • /web-design-for/restaurants
  • /web-design-for/law-firms
Every page needs
  • What that industry needs that others don’t
  • A relevant example or case study
  • Rules or requirements specific to the industry
Page outline
  1. What {industry} need from a website
  2. Features that matter for {industry}
  3. How we work with {industry}
  4. FAQ
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Software

Competitor alternatives

/alternatives/{competitor}

People searching for an alternative are already in the market and comparing.

Example pages
  • /alternatives/hubspot
  • /alternatives/pipedrive
  • /alternatives/zoho
Every page needs
  • An honest comparison, including where the competitor is better
  • Accurate, current pricing
  • Who should pick which
Page outline
  1. Why teams look for a {competitor} alternative
  2. {competitor} compared
  3. Switching from {competitor}
  4. FAQ
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Software

Integrations

/integrations/{app}

People search for whether two tools work together before they buy.

Example pages
  • /integrations/slack
  • /integrations/google-sheets
  • /integrations/shopify
Every page needs
  • What actually syncs, in which direction
  • Setup steps
  • Limits of the integration
Page outline
  1. What the {app} integration does
  2. Setting it up
  3. What syncs
  4. FAQ
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Food & hospitality

Cakes by occasion

/cakes/{occasion}

Each occasion has its own search and its own questions about size, flavour and lead time.

Example pages
  • /cakes/wedding
  • /cakes/birthday
  • /cakes/christening
Every page needs
  • Real sizes, flavours and price ranges
  • Order lead time
  • Photos of cakes you made for that occasion
Page outline
  1. {occasion} cakes we make
  2. Sizes and prices
  3. How far ahead to order
  4. FAQ
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Shops

Flowers for an occasion

/flowers-for/{occasion}

Searchers know the moment, not the flower, and want help choosing.

Example pages
  • /flowers-for/sympathy
  • /flowers-for/anniversary
  • /flowers-for/new-baby
Every page needs
  • Arrangements suited to that occasion
  • Delivery options and timing
  • Etiquette or card-message tips
Page outline
  1. Choosing flowers for {occasion}
  2. Arrangements we recommend
  3. Delivery
  4. FAQ
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Shops

Gift guides

/gifts-for/{recipient}

Gift searches are high intent and change by who the gift is for.

Example pages
  • /gifts-for/new-homeowners
  • /gifts-for/teachers
  • /gifts-for/runners
Every page needs
  • Products you actually stock that suit the recipient
  • Price bands
  • Why each pick suits them
Page outline
  1. Gifts {recipient} actually want
  2. Under $25, $50 and $100
  3. How we chose
  4. FAQ
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Health

Treatments

/treatments/{treatment}

Patients research a treatment before they book, and look for a local provider they can trust.

Example pages
  • /treatments/teeth-whitening
  • /treatments/physiotherapy
  • /treatments/hearing-tests
Every page needs
  • Reviewed by a qualified practitioner, named on the page
  • Real prices or ranges
  • Who it is and isn’t suitable for
Page outline
  1. What {treatment} involves
  2. Who it’s for
  3. Price and appointments
  4. FAQ
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Local servicesAgencies

Cost guides

/cost/{project}

“How much does it cost” is one of the most searched questions before hiring anyone.

Example pages
  • /cost/kitchen-refit
  • /cost/loft-insulation
  • /cost/website-redesign
Every page needs
  • Price ranges from your own jobs
  • What makes the price go up or down
  • An example quote
Page outline
  1. How much a {project} costs
  2. What affects the price
  3. An example quote
  4. FAQ
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AgenciesSoftware

Glossary

/glossary/{term}

Short definitions answer quick searches and link readers into your deeper guides.

Example pages
  • /glossary/canonical-tag
  • /glossary/crawl-budget
  • /glossary/core-web-vitals
Every page needs
  • A clear one-paragraph definition
  • An example from your work
  • Links to the related guide or service
Page outline
  1. What {term} means
  2. An example
  3. Why it matters
  4. Related terms
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Software

Use cases

/use-cases/{use-case}

Buyers search for the job they need done, not your product name.

Example pages
  • /use-cases/client-onboarding
  • /use-cases/inventory-tracking
  • /use-cases/event-booking
Every page needs
  • How a real customer uses it for that job
  • The features involved
  • Setup time
Page outline
  1. {use-case} with our product
  2. How it works
  3. Who uses it
  4. FAQ
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Food & hospitality

Menus and dishes

/menu/{dish}

People search for a dish near them; a page per signature dish can rank where a PDF menu can’t.

Example pages
  • /menu/sourdough-pizza
  • /menu/vegan-brunch
  • /menu/afternoon-tea
Every page needs
  • Ingredients and dietary information
  • Price and when it’s served
  • A real photo of the dish
Page outline
  1. Our {dish}
  2. Ingredients and allergens
  3. When to find it
  4. FAQ
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The rules

Pages at scale, never thin.

01

Each value changes the answer

If a page would say the same thing for every value, one general page is better. We write each page for its value.

02

A quality bar of 80

Every draft is scored on seven checks. Anything under 80 is held for you instead of published.

03

A natural pace

Weekly guardrails and monthly plan limits keep publishing steady, so you can check what goes out.

Search engines treat mass-produced pages with little value as spam. Read how we keep programmatic pages useful. Programmatic pages are included on the Growth and Scale plans.

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